MICROLOCATION AND LOGISTICS
better an organization is located, the more and better
it can produce.
deals with questions such as "where", "how"and
"under which conditions" organizations must
be established and located. Their place in the local
geography and scenery is defined, based on studies
of potential; profitability; growing demand; competitive
occupation and others.
location of home and branch offices is determined.
The best sales unit is identified. Migratory flows
in the cities, as well as financial resources, products
and services flows are analyzed from market to market,
from street to street and from building to building.
This sort of analysis is especially relevant to supermarkets,
banks, retail stores and industries, in order to guarantee
a comprehensive network's development or reordering
according to adequate and economic conditions.
analysis is also a powerful instrument to the rationalization
of productive processes, bringing economic effectiveness
to organizations with excellency and quality above
B. C. I. - Institutional Business - Consultoria Internacional
has nowadays one of the most sophisticated microlocation
technologies available in Latin America and in Brazil,
having already studied, visited, evaluated, and integrated
more than 13.500 (thirteen thousand, five hundred)
sales units' networks of the banking system; 2.800
(two thousand, eight hundred) sales units´of
supermarkets and 6.100 (six thousand, one hundred)
units of pharmaceutic units.
visit cities and municipalities throughout the country,
continuously updating the available information in
order to discover, street by street, the best market
unexplored segments. From these visits result cities
reports that show the potential of each market to
B. C. I. ´s microlocation works, thoroughly
analyses, through up-to-date statistical data, the
potential of economic return and the reality of districts
and streets in the whole country.
so, we make use of sophisticated tools that evaluate
incomes and expenses resulting from each type of business
in each one of the 27 states, 5.507 (five thousand,
five hundred and seven) municipalities and its main
respective districts in Brazil.
visits the interior of stores, agencies, gas stations,
warehouses and other facilities. Through these visits,
we develop detailed situational analysis, which describe
the locations in terms of their present situation.
for opportunities to improve the infrastructure of
retailers' and wholesalers' networks.
projects calculate the cost / benefit relations, by
place and influence area, of new supermarkets, bars,
restaurants, gas stations, drugstores, banking agencies,
post offices, department stores and other similar
B. C. I. evaluates the feasibility of allocating,
installing, opening, closing, transfering, reconfiguring
and remodeling retailers' networks. We develop a combined
study of all network´s units in order to know
their interdependence relations in terms of geographical
space and profitability.
define the correct amount of new or more investments
- capital risk - this sector determines the Optimum
Size of a Retail Integrated Network (OSRIN). And as
a following step, it creates active plans, to implement
what is necessary, in order to fulfill objectives
in a short and precise period of time.
contribute to all stages of the development of logistic
planning and implementation projects and programs.
The consultants have wide and well-known experience
in all areas, among them: Transport Problems' Analysis;
Physical Products Allocation inside and outside the
factories; Transport Costs and Economy Development;
Packing Configuration and Improvement; Palets Analysis;
Optimum Managed Levels of Inventories and Production
summary: the consultancy improves the Integrated Logistics
System of the organizations in order to reduce costs,
create economic rationality and measurable speed and
C. I. - Institutional Business Consultoria Internacional
Rua da Alfândega, 25 grupos 805/806
Centro - Rio de Janeiro - RJ - Brasil
CEP 20 070-000
Tel.: (55) (21) 2263-7017 - 2233-8552
Fax.: (55) (21) 2263-0563